Tuesday, 2 February 2010

"Please don't panic...i'm organic"

Emma Watson has not only been the face of Burberry for the last two seasons but has now turned her new found fashion 'status' to designing. Her first collaborative collection for fair trade organic fashion brand 'People Tree' is a mix of simple, very British basics in a subtle  and consistent colour palette. The collection has been designed with a younger consumer in mind and includes clothing and accessories for 'guys' as well as 'girls'.

Cutesy, youthful and ethically aware - Emma 'the face' will certainly shift the merchandise. A brand and collection much suited to her age and demeanour. 

 "It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing, so I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design."
Emma Watson

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